Etalon-Jenavi is the largest manufacturer of jewellery in Russia. It was founded in 1991 in St.Petersburg, the capital of jeweler manufacture, when Russian economy was in crises. After several years, the family concern developed into blue-chip company with a thousand employees.

The name of company was thought out by one of the employees. The name turned out to be lucky and the Etalon-Jenavi became popular not only in Russia, but also abroad in a short period of time, as women from Europe, America, Asia and Australia appreciated its jewellery for its magnificent quality and design.

As production expanded, the company acquired the old fabric building named Etalon and provided a lot of workplaces for the employees. After that in 2001 the company was renamed and “Etalon-Jenavi” became a registered trademark. Nowadays the company is the leading manufacturer and supplier of jewellery on the Russian market. It is company’s policy to make sure that design and accurate approach to the jewellery are the priority.

In a very short period of time, Etalon-Jenavi built up a highly-developed infrastructure based on both personal and international experience on jewellery manufacture and the characteristics of Russian market. As the result, we have wide-area network in Russia and CIS countries with loyal sales policy taking preferences of all clients into account.

The next step of company’s growth consisted in openning stores with company’s logos and in-store equipment, so in 1998 the first Etalon-Jenavi shop was opened.

The first subsidiary was opened in 2000 in Moscow which was an important stage in company’s life. Besides, nowadays the company has representatives in Novosibirsk, Samara, Taganrog, Krasnodar, Ufa, Ussuriisk, Kiev, Makhachkala. The market diversification is also a part of company’s program. One of the most interesting product ranges is malachite souvenirs (a unique material, which is made by company according to special technology).

In 2001 Etalon-Jenavi started exporting to Europe and the USA.

Over a period of quarter century the company’s jewellery is famous for its high quality and reasonable prices. Etalon-Jenavi Company has all chances to become a leading producer of jewellery both in Russian and global markets.